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AMERICAN EAGLE & AERIE

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Real Good Campaigns

As the lead creative on the American Eagle / Aerie account I was responsible for leading a team of creators and designers through art direction, as well as mucking in myself to copywrite all asset copy, designing paid media GIFs to large scale digital out of home. We delivered hundreds of assets for both brands from Aerie swimwear to menswear American Eagle looks throughout the paid campaign, focusing on their use of organic cotton alongside other less harmful production and material changes to create the comfiest fits with a more sustainable approach.  

DESIGN

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