ALI GRAY CREATES

Real Good Campaigns

On the American Eagle / Aerie account I was responsible for leading a team of creators and designers briefing in the art direction. We designed paid media GIFs for large scale digital out of home in major shopping centers alongside their social campaign across multiple platforms, which I was the designated copywriter for. We delivered hundreds of assets for both brands from Aerie swimwear to menswear American Eagle looks throughout the paid project, focusing on their use of organic cotton alongside other less harmful production and material changes to create the comfiest fits with a more sustainable approach.  ​