When socials empower

Start up vibes = 8 different job roles.

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I worked as a multidisciplinary creative/ designer/ art director/ author/ copywriter/ editor/ videographer/ D&I Advisor at Freeda Media for two years and thrived in the chaos. Developing skills faster than I thought humanly possible, this role crafted my ability to story-tell and become the video creative I am today. I was the lead (and only) creative on projects for high end brands from Jimmy Choo and Moschino, to charities as well as FMCG clients such as Colgate. We delivered editorial and branded social first content, with talent at the forefront of our campaigns. I would lead each step of the project creatively from initial ideation stage to final execution, directing, interviewing, building sets, even holding cameras in a field in Wales at 4am for Diesel. The content sought to evoke emotion, sparks debates and empower women and marginalised communities which made the process even more magical, and outcome more impactful.

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