ALI GRAY CREATES

Prime Video szn 2 Launch

Launching the brand new season of & YA romantic rollercoaster The Summer I Turned Pretty (adapted from Jenny Han's original book series) I was lead creative on the £100K launch party, from authoring the influencer panel talk, art directing the setup to copywriting bespoke menus. In order to get the fans excited we launched a series of teaser content including the IG Reel competition mechanic, acting as a CTA for exclusive tickets to the launch party, hosted on the stunning London Bridge Pier on a conveniently scorching summer's day, real pretty.