From Launch to BAU
Launching YouTube's new short-form video platform YouTube Shorts, I was enlisted as Lead Creative responsible for delivering hundreds of multi-platform assets weekly; reaching millions across Twitter, YouTube and Instagram Reels and Stories. Working with the LA client I briefed in the creative for the YouTube Music Shorts launch ft The Weeknd as well as formats like Her Shorts empowering women in the industry. On the Shorts side of things, I managed a team of junior creatives, video editors and designers to deliver interactive, engaging content to the masses. We covered everything from trending moments, cultural calendar dates to bizarre insights into the slime industry.