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Lazy Gear was born in my bedroom, a project around gender identity birthed the ‘open-minded’ logo. The concept is to juxtapose the harsh edge of streetwear, with emotional vulnerability and acceptance, contrasting usual connotations.
A percentage of proceeds will be donated to CALM charity from the new Aloe Vera range focusing on specifically young men’s mental health which makes up the majority of Lazy Gear customers.
STREETWEAR BRAND THAT EMBODIES OPEN MINDEDNESS, SCREEN PRINTED BY HAND//
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