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LAZY GEAR
Screen printed
unisex street-wear
Lazy Gear was born in my bedroom, a project around gender identity birthed the ‘open-minded’ logo. After loosing a friend who had an Aloe Vera tattoo on his arm, this sparked the Aloe Vera Lazy Gear line.
The illustrative designs juxtapose the harsh edge of streetwear, from the 'HEALING' 'PROPERTIES' on the hoodie sleeves to the screen printed dopamine symbols over the cargo trousers this range explores emotional vulnerability throughout.
A percentage of proceeds were donated to CALM charity from the new Aloe Vera range focusing men's mental health.
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DESIGN
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